In 2017, we started helping the Chalhoub Group, a leading luxury retailer in the Middle East in their digital transformation. One of the ideas that came out of our collaboration was to collaborate with external startups, in order to move the needle much faster. Only one year later, the Greenhouse was launched! We sat down…
This is not the hype story of how cool startups are and why you should invest in them with a fund or setup an accelerator. Corporate Venturing is so much more than CVC – corporate venture capital.
The aim of this book is to provide insights in the different strategies and tactics to accelerate innovation and growth through collaboration, as well as plenty of cases as examples where these methods are successfully applied. This is not a book for people that are looking for complex innovation theories around venturing. Rather it’s a no-nonsense, ready-to-apply comprehensive guide for creating and reviewing your corporate venturing strategy as a strategic instrument to thrive in this fast changing world.
The book will provide guidance, insights, perspective and inspiration for anyone that has an interests in corporate venturing as a strategy to accelerate growth. Whether you are a large corporate or an upcoming player in the market.